Rob Royce

Rob Royce

Exploring frontier technology at the intersection of AI, robotics, and business.

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  • OpenAI & Jony Ive: The AI ‘iPhone Moment’?

    OpenAI & Jony Ive: The AI ‘iPhone Moment’?

    OpenAI plans to acquire the hardware company “io,” founded by Jony Ive, for approximately $6.5 billion. This move aims to create a screen-less, ambient AI device, challenging current technology paradigms. While past hardware efforts have faltered, the OpenAI-Ive collaboration holds promise for revolutionizing human-computer interaction and personal computing. Execution will be crucial for success.

    Rob Royce

    May 26, 2025
    AI, Business, Futurology
    AI, artificial-intelligence, chatgpt, Futurism, Human-Computer Interaction, openai, technology
  • “Holy Grail AI”: Five Common Illusions

    “Holy Grail AI”: Five Common Illusions

    The article critiques the overly optimistic view of Generative AI, termed “Holy Grail AI.” It identifies five persistent illusions: the All-Knowing Oracle, the Human Replica, the False Launchpad, the Instant Revolution, and Shiny Toy Syndrome, urging a focus on clear problem definition and realistic expectations for successful AI initiatives.

    Rob Royce

    May 19, 2025
    AI, Business, Futurology, Learning
    AI, artificial-intelligence, chatgpt, Generative AI, llm, technology
  • Vibe Marketing Part 3: A Playbook for Small Teams

    Vibe Marketing Part 3: A Playbook for Small Teams

    This final installment on Vibe Marketing emphasizes its power for individuals and small teams to outpace traditional marketing through agility and automation. By effectively harnessing AI, marketers can enhance creativity while maintaining essential human oversight. Key steps include defining brand identity, auditing workflows for AI integration, and engaging in rapid experimentation to optimize campaigns.

    Rob Royce

    May 14, 2025
    Advertising, AI, Business, Marketing
    AI, AI Marketing Tools, AI Strategy, artificial-intelligence, Brand Voice, Case Studies, Digital Marketing, digital-marketing, Emotional Resonance, Future of Business, Generative AI, Innovation in Marketing, Marketing, Marketing Automation, Personalization, technology, Vibe Marketing
  • Vibe Marketing Part 2: Strategies, Tools, Examples

    Vibe Marketing Part 2: Strategies, Tools, Examples

    The post explores the rise of Vibe Marketing, highlighting its strategic significance in the AI era through enhanced personalization, agility, and emotional resonance. It emphasizes the irreplaceable human element in marketing, using AI as a powerful complement. Successful examples from brands like Coca-Cola and Spotify illustrate real world use-cases.

    Rob Royce

    May 10, 2025
    Advertising, AI, Business, Marketing
    AI, AI Marketing Tools, AI Strategy, artificial-intelligence, Brand Voice, Case Studies, Digital Marketing, digital-marketing, Emotional Resonance, Future of Business, Generative AI, Innovation in Marketing, Marketing, Marketing Automation, Personalization, technology, Vibe Marketing
  • Vibe Marketing Part 1: Reshaping Business with AI

    Vibe Marketing Part 1: Reshaping Business with AI

    Vibe Marketing, inspired by Vibe Coding, represents a strategic shift towards intuitive human-AI collaboration in marketing. This approach emphasizes emotional connections with audiences, leveraging AI for speed and data-driven insights while retaining human oversight and creativity. It aims to create authentic brand experiences in a fast-evolving digital landscape.

    Rob Royce

    May 9, 2025
    AI, Futurology
    AI, AI Marketing, Artificial Intelligence, Brand Strategy, chatgpt, Digital Transformation, digital-marketing, Generative AI, Human-AI Cooperation, Human-Computer Interaction, Innovation, Tech Trends, technology, Vibe Coding, Vibe Marketing
  • Evolving Software Practices for the Age of AI

    Evolving Software Practices for the Age of AI

    The article discusses the need to adapt software development practices for Artificial Intelligence (AI), emphasizing that traditional methodologies are insufficient for the unique challenges AI presents. It stresses the importance of embracing AI’s probabilistic nature, enhancing user experience, and being proactive about ethical considerations. Organizations must rethink their development approaches to successfully build trust and…

    Rob Royce

    May 6, 2025
    AI
    AI, AI/ML, artificial-intelligence, chatgpt, GenAI, Generative AI, llm, LLMs, Software, technology
  • Knowledge Canvas: Background

    Knowledge Canvas: Background

    A brief overview of how Knowledge Canvas came to be, including a video of the initial pitch at UCLA Summer 2021 Product Development Contest (spoiler: Knowledge Canvas won 1st place!)

    Rob Royce

    March 29, 2022
    Education, Learning, Personal Projects
    Education, Learning, Personal Projects, Product Development, Remote Learning, Video
  • Wirelessly Controlling a Robot with Speech Commands – UCLA Capstone – Part I

    Wirelessly Controlling a Robot with Speech Commands – UCLA Capstone – Part I

    In this post, I describe how I used 2 FPGA boards, various peripherals like Bluetooth and microphone, TensorFlow, and the “iRobot” system to develop a speech controlled robot with wireless communication.

    Rob Royce

    December 21, 2021
    Uncategorized
    AI/ML, Computer Science, DSP, FPGA, MicroBlaze, Speech Recognition
  • How to Boot Jetson Nano From USB 3.0 (Natively) with Jetpack 4.5

    If you have a Jetson Nano booting from a microSD card, you stand to gain both increased speed and a longer lifespan by switching out the microSD card for a USB 3.0 drive. In this guide, I’ll walk you through the process of wiping, partitioning, and flashing a USB drive and booting a Jetson Nano…

    Rob Royce

    February 11, 2021
    Computer Science, Jetson, Nano
  • How to Convert Encrypted TLT Files to TensorRT Engine on Nvidia Jetson

    In this post, I go over how to convert an encrypted Transfer Learning Toolkit file to a TensorRT engine on a Jetson Nano. Specifically, we’ll be working with Nvidia’s PeopleNet model, which uses ResNet34 Object Detector and MoT IoU object tracker to generate bounding boxes and unique object ID’s as output.

    Rob Royce

    February 3, 2021
    DeepStream, Jetson, Machine Learning, Nano, TensorRT
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Rob Royce

Exploring frontier technology at the intersection of AI, robotics, and business.

  • LinkedIn
  • GitHub
  • X
  • Bluesky

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